Ethnographic research is applied to the study of certain groups of people who are connected by a common culture (interests, identity, behavior, attitudes, worldview). Researchers immerse themselves in observing such a culture, often conducting in-depth interviews with members of that group / culture in parallel. The purpose of this research is to distinguish the peculiarities of the observed culture / social structure, differences from others, peculiarity, communication, the structure of social relations, customs, values. It is usually sought how the members of the research group understand various phenomena, what meaning they give to events, how they perceive reality, how they act in a group, how they perceive their social group, relationships with groups / cultures of a different nature or level. Ethnographic methods have long been widely used to explore interesting (e.g., remote cultures), problematic (criminal subcultures, exclusion groups, etc.) or challenging social subcultures (e.g., youth groups united by common interests or worldviews). The scope of this method is expanding and the object of research is increasingly becoming important working groups, institutions, organizations of large structures, communities.